West Med Asia Pacific  Global Devices Consulting Sydney - Australia.

West Med Asia Pacific

​Advisory Global Group Consulting

 

Paul West - Principal & CEO

 

Senior Executive Business consultant, with 30+ years diverse business experience obtained in the medical devices and healthcare arena with a wide global distributor sourcing and product network.

 

Primary focus: Devices, orthopedic implants , spine, biologics, capital equipment, endoscopy,niche disposables in start ups, small, medium and multi-national companies.

 

Extensive corporate, distributor & cultural business knowledge obtained in senior sales and marketing roles, either as a self owned Distributor, or head of business corporate appointed as CEO, Director, VP, President, or Board  delegate for USA, Germany, Swiss, Australian & Asian companies in start ups, consolidations, turnarounds, mergers and acquisition models.

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Corporate and Distributor background: Various Board & head of business positions with the following companies:

• Stryker, (USA) Sulzer Orthopedics, (Swiss) Waldemar Link Orthopedics, (German) Depuy Spine (USA) Eska (German) Cerapedics Inc. (USA) Matrix Medical Innovations (Australian), Southern Cross Surgical (Australian)

• Has facilitated many start ups, in Spine, Hip/Knee devices, Biologics, Capital equipment, Endoscopy, Disposables

• Owned, and operated three independent distributorships in medical devices

• Broad understanding of both sides of business boundary fence, as a supplier, distributor, manufacturer, or corporate entity.

 

Consultancy Expertise landscape:

• Global product /Distributor /OEM sourcing for companies seeking market entry within Australian/New Zealand, Asia Pacific & selected European market sectors for overseas and local companies.

• New start ups

• Consultant team member resource as an extension to any overseas or local team where the company local profile needs boosting or requires  either distributor or management support

• Board member or Director support

• Product & regulatory commercialization and global distribution, via distributor channels or  subsidiary pathways

• Experience in turnarounds, consolidations, sales and marketing, P & L, balance sheet, admin /finance, inventory logistics management

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Added skills:

• Clinical studies facilitation, with KOL international and local product development within devices, spine, biologics/biotechnology

• Product skill sets in hip/ knee joints, capital equipment, specialty beds, device power tools, arthroscopy, endoscopy, disposables and wound drainage.

• West Med can take any company or requested suppliers product from a regulatory start to full commercial launch with an infrastructural or new management set up.

• High skill sets in sales, general and senior management, who seek access to new markets or require management or added support of their overseas business with a local presence. 

• Added experience in Government Regulatory, Private Health reimbursement approval assessment within Australia/New Zealand and selected Asia Pacific regions, taking any company, or product from ground zero up to regulatory & private health approvals to  commercialization.

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Personal Background:

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• Served his country as an Ex-service man with Royal Australian Navy

• Strong background in Para Medical and Economics complemented with business qualifications in sales and marketing, finance and logistics with numerous corporate sponsored training courses at various institutions over many years.

• This experience gained has enabled him to give back to the industry in both a Business and Life coach mentoring role.

• Additional diplomas and certificates in allied alternative health care and wellness modalities

• Expansive business diversity obtained over many years, sees West Med Asia Pacific Pty Ltd and its consulting partners unique consultancy outlet.

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Private Health & Health Economic Principal Consultant in the  healthcare industry specializing in.

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• Health economics and securing funding and reimbursement for medical devices.

• Partner with medical suppliers to help develop and implement successful funding and reimbursement strategies for products. We also work with medical and surgical bodies seeking funding for new therapeutic services.

• We assist medical device and biotechnology companies looking to drive sales with effective health economic arguments that demonstrate product value.

• Offer advice, training & education to healthcare providers seeking to interpret health economic arguments presented by medical companies.

• We develop funding strategies

• Prepare funding and reimbursement submissions

• Audit reimbursement applications pre-submission

• Conduct reimbursement negotiations

• Carry out health economic evaluations

• Create cost models

• Do budget impact analyses

• Provide health economics consultation

• Deliver health economics training and education

• Partners with medical suppliers to help develop and implement successful funding and reimbursement strategies for products, with a particular focus on the Prostheses List.

• Assist medical device companies looking to drive sales with effective health economic arguments that demonstrate product value.

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​​TGA Regulatory Device & Medicines Specialist

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• Medical device & In Vitro Diagnostic device conformity assessment – preparation of dossiers and submissions. Experience with a wide range of active & implantable devices, devices containing medicinal substances and devices containing substances of animal, microbial & recombinant origin.

• Medical device & In Vitro Diagnostic device inclusion on the ARTG – preparation & submission of applications, application audits, variations and post-market reporting requirements. Guidance and advice on WAND notifications for New Zealand.

• Biologicals – guidance and advice on technical and GMP requirements for approval of new biologicals (human tissues & cells).

• Manufacturer GMP – application for GMP clearance and submissions including desktop audits.

• Complementary medicines – guidance on acceptable presentation, labelling, formulation, specifications, indications & claims and literature searches. Applications for listing on the ARTG and responses to post-market reviews.

• Over the Counter (OTC) medicines – guidance on presentation, labelling, formulation, specifications and preparation of submissions. New registration applications, clone applications and change applications.

• Export Certificates – applications for export and free sales certificates, authentications and apostilles.

• Disinfectants – preparation of submissions for listed and registered disinfectants as well as medical device disinfectants. Advice on testing requirements, labelling and acceptable claims.

• Cosmetics – advice on presentation and acceptable claims, NICNAS requirements and notifications.

• Advertising – compliance with the Therapeutic Goods Advertising Code and acceptable presentation.

• Safety Data Sheets – guidance and advice on hazard classifications and dangerous goods status, formatting and content of safety data sheets.

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Leah West:

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Specialist Senior Consultant  Education, Social & Human development industry.

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Is a learning and development specialist with over 15 years experience working for public and private enterprises. Leah is well known for her dynamic, motivational and humorous speaking style, with extensive expertise in designing and facilitating innovative learning programs. Leah has delivered workshops, which include topics on Leadership, best practice compliance strategies, coaching and mentoring, behavior change, corporate staffing, teamwork, curriculum design, presentation skills and effective communication methodologies.

 

Prior to corporate training and development Leah was in the Education field, where she was active within the Department of Education delivering state wide professional e-learning workshops whilst working in the quality and compliance Branch. Leah was hand selected to trial the implementation of Australia's Early Years National Curriculum where she provided feedback and implementation strategies.

 

Having served in a number of very diverse roles both nationally and internationally including quality and compliance manager, vocational academic manager, teacher, learning and development advisor and social worker (in South Africa), she now owns and runs her own business offering quality and compliance consultation services alongside her learning and development advisory roles.

 

Leah's strengths come from her unique ability to use her skills to identify knowledge 'gaps' in individuals and business units, she then designs strategic learning programs to lead teams towards excellence in performance and productivity in a way that excites, motivates and inspires participates to think creatively and engage in behavior change.

 

Leah holds a Masters of Social work (majoring in human development), Bachelor of Education, Diploma of Community Services and a Certificate IV in adult Training and Assessment. The combination of these qualifications coupled with her diverse experience has led her to become a much sought after and preferred advisor by many companies.

 

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Anthony West.

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Graphic & Marketing Design Consultant

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Loves the power of ideas and imagination. His visionary ideas are matched by his technical skills and ability to make them a reality. Anthony has used his diverse skill set to act, direct, illustrate, animate, video produce, paint, graphic design and research to form and tell a story. Here lays his passion, working with people to help them develop their key message and in turn, dispatch that communiqué to their intended audience.

If you have a story to tell, whether a corporate or artistic message, an advertising idea, a brochure design, Anthony has the copy-writing and art direction skills to create and deliver that message. Anthony has further gained experience working in event & project management within the Science and Innovation technology area as well as private enterprise using mediums such as logo and graphic design, copy writing, animation, video production, illustration and photography.   

 

Anthony has a Bachelor of Arts Degree from Monash University is Bi Lingual and has acquired proficient skills in the use of creative software programs, such as Adobe Creative Suit – including After Affects, flash and final cut pro.